Monday, January 2, 2012

Participatory Programming and Photographic Imagemaking in the 21st Century

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It turns out that participatory programming and photographic imagemaking in the 21st Century museum/art gallery context is a marketing winner. It also turns out that rather than wanting to "copy the art" visitors want to document their visit and muse photographically. Where is the harm in that?

Yet again the bureaucratic naysayers have been found out for being the aspirational THOUGHTpolice they evidently imagine themselves to be. They should take note of Carlos Castaneda who it seems once said ... "I told you once that our lot as men is to learn, for good or bad ... I have learned to see and I tell you that nothing really matters; now it is your turn; perhaps someday you will see and you will know then whether things matter or not. For me nothing matters, but perhaps for you everything will."

The Bonnefantenmuseum has taken a lead here by introducing the Bonnefantenmuseum app Just add art! Its a simple and fun app where you get to play with art like  never  before. You get to use your imagination and your creativity. How you say? ... well in 3 simple steps!

1. Choose an artwork;
2.  Picture yourself and everything you like with it; and
3.  Share the newly created photo around !
Have you got the MARKETINGimperative at work here yet?

Once the naysaying mindset has been put away, and the museum/art gallery visitor experience has been democratised, we just might be able to look forward to a more inclusive ARTexperience in an art gallery near you. The Bonnefantenmuseum inititives in one sense are just a start. What might be ahead of us?

"Freedom is not worth having if it does not include the freedom to make mistakes." 

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