Monday, January 2, 2012

21st Century Communication Paradigms and Cultural Institutional Marketing

CLICK HERE FOR A PERSPECTIVE
Imagining that currently it is either possible stop people taking/making photographs in a museum/art gallery approaches being a bizarre idea. The ubiquitous iPHONE and BLACKBERRY et al. have brought about the kind of paradigm shift that is world changing, ground shifting, whatever. But some curators haven't noticed it seems.

Demanding that people stop taking photographs in art galleries in a 21st C context is as much a folly as asking King Canute to demonstrate his power by turning back the tide. Stopping to really think about it, attempting to control how people use their cultural landscape is more than folly. The effort needs to be invested in using it responsibly!

iPHONES have played a part in the ARABspring and much more still mostly facilitated by iPHONE social networking. A cursory tale:
"A social networker from the artworld visits MONA in Hobart on the off chance that he'd find something interesting maybe. Well to cut a long story short he took a series of photos on his iPHONE and sent them to his network saying that they needed to get down here quick smart and look for yourself. Well they did and some now several times. Judging by the ques of people with a broad demographic, so too have others!"

Where can you buy marketing like that?


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